From Promising Acquisition to Powerful Integration
With its 2019 acquisition of Vyze, Mastercard hoped to make processing payments even easier for its merchants. The new technology allows businesses to offer financing options and payment plans at the moment a sale is made. To envision what integrating Vyze with their existing merchant network would look like, Mastercard turned to Kunai.
Our prototypes helped Mastercard visualize how merchants would implement the technology on their back-end, as well as how it would impact customer-facing e-commerce flows. Designing for key decision points across the purchase path, we ensured an integration that would engage customers at the right moments in their journey, increase loyalty, and reduce abandoned carts.
By laying the groundwork for the Vyze integration, we paved the way for Mastercard to process more transactions, offer merchants a more versatile checkout process, and grow the networks share of wallet with their customers.