Blurring the lines between online and in-store retail

For the first half of the 20th century, merchants needed paper ledgers, debt collectors, and an unsettling degree of trust to complete most major sales. Visa built a reliable network between the banks, and the rest is history.

In the first half of this century, merchants are scrambling to reinvent themselves online and their customers are slipping through the cracks. This time, Visa's vision for merchants includes establishing a seamless connection between e-commerce and brick-and-mortar retail—and they're partnering with Kunai to bring it all together.

Kunai developed a next-gen app that allows customers to engage with in-store items on their mobile devices, bringing their online behaviors into the aisle. Meanwhile, we deployed hardware to modernize the brick-and-mortar retail experience in a few short weeks. Instead of adding their message to the online noise, merchants can beam promotions via LISNR ultrasonic frequency straight to the customers they already have in store. Previously generic offers can be personalized based on each shopper's interest. And when customers are ready to check out, they can scan and pay on the spot, right on their mobile device.

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