VAS Smart Engine


Localized Strategies for Nurturing New Markets

Home to 42.5 million SMBs and a GDP poised to pass Great Britain in 2020, India represents a massive opportunity for Mastercard.

With our deep understanding of the local market, Kunai helped Mastercard unlock a strategy that would deepen the network's relationships with local merchants, rather than shoehorning in the same strategies in place across the globe.

We started by developing an understanding of merchant needs and unique challenges in India. Our "homespun" ingestion engine analyzed data and evaluated the effectiveness of various value-added services across merchant types. The result: a go-to market strategy with recommended products from Mastercard's service suite and a path to localized growth across India's promising merchant network.

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