Around 2018, Client recognized a gap in the loyalty and rewards space– one that could potentially be solved with the help of robust cloud implementation.
Rewards programs have always skewed to large merchants who boasted massive customer bases. Over the years, the retail landscape has radically changed with the introduction of e-commerce and direct to consumer business models.
Despite already having multiple perks and rewards platforms, all of the major credit card networks had overlooked a massive demographic: highly lucrative businesses who didn’t quite hit the 10MM revenue
requirement to be considered for their major rewards programs.
Client sought to offer card members perks and rewards from partners with the potential to perform well on a benefits platform like Peloton, Turo, and Rent the Runway.
However, Client wouldn’t be able to build a new platform on top of their existing systems. Although their existing system could support new partners, the behind-the-scenes machinery was home to complex integrations that demanded a time and labor investment not feasible for rapidly onboarding a large number of partners.
Client would have to create a new platform from the ground up with robust scalability and future proofed infrastructure in mind.