Kunai Enables Mastercard to Integrate Vyze Into Merchant Payment Flows
Mastercard is a global financial technology company that provides payment processing services to merchants, banks, and other financial institutions. Founded in 1966, Mastercard has since grown to become one of the world's largest payment networks, processing billions of transactions every year in over 200 countries and territories.
Mastercard offers a range of payment solutions, including credit, debit, and prepaid cards, as well as mobile payments and other digital payment technologies. The company is headquartered in Purchase, New York and employs over 20,000 people worldwide.
In 2019, Mastercard acquired the fintech company Vyze. Mastercard hoped to leverage Vyze’s platform to make payment processing easier for its merchants. The new technology would allow businesses to offer financing options and payment plans to their customers at the moment a sale is made.
However, before Mastercard could onboard merchants and vendors, they would have to show partners what the Vyze ecosystem would look like once absorbed into their existing stack.
Having worked with Kunai in the past for similar projects, Mastercard entrusted the prototyping and design process to Kunai. Kunai’s teams were tasked with prototyping the customer journey.
Kunai’s teams began work on the prototypes to help Mastercard visualize how merchants would implement the technology on their back-end, as well as how it would impact customer-facing e-commerce flows.
Design centered around key decision points across the purchase path to address partner concerns about customer accessibility and engagement. Kunai worked to ensure that the integration of Vyze into merchant systems would engage customers at the right moments in their journey, increasing loyalty, promoting willingness to buy, and reducing abandoned carts.
By laying the groundwork for the Vyze integration, Kunai established a foundation for Mastercard partners to better process transactions, offer more versatile checkout processes, and grow the network’s audience and market share.
The demo gave merchants the option to offer financing options through the app during the transaction process. Customers can scan a QR code to apply for financing options, and should the customer get denied, merchants were given the option to offer additional, personalized options.
“The way finance has evolved in the last several years can only be described with one word: meteoric. To be able to stand at the forefront of that evolution with one of the biggest financial institutes in the world has been a great honor.” - Neil, Tolani, Founder @Kunai