Nubank provides numerous services such as digital accounts, credit cards, loans, and investment options to its customers. As one of the most valuable digital neobanks in the world, Nubank represents a new and innovative approach to banking that aims to provide convenient and affordable financial services to customers by leveraging highly relevant, powerful digital channels.
In 2022, Nubank sought to expand into the Mexican market to capitalize on a market where more than half the people did not have savings accounts. Nubank desired to rollout completely digital savings accounts with no minimum balance to incentivize a largely rural population to enter Nubank’s ecosystem, and therefore decided to leverage the widespread use of mobile devices.
But while working with a tight timeline, Nubank sought to enlist third party assistance.